//Skåne. April 2018
The Route of Wine intends to help developping wine tourism in Sweden and especially wine cruising, an activity increasingly popular world-wide.
With its closeness to Copenhagen - a hub for international transit- and as one of the main gateways to Sweden, Malmö is an ideal candidate for House of Wine, a center that acts both as a landmark and as a starting point for the discovery of Wine Making in Sweden.
Malmö’s past and present history with water traffic lends itself perfectly as a starting point for cruise departures.
Imagined as a center giving visibility to the wine cruising activity, Malmö Pier is also the direct connection from urban to countryside production, both for visitors to wine makers but also for wine producers to the urban clientele.